Birthday Wishes

Birthday Wishes is a charity dedicated to recognizing the importance of a child’s birthday and bringing happiness and hope to homeless children through hosting birthday parties.

Birthday Wishes was founded in November 2002 with a mission to help underprivileged children build self-esteem and normalcy in their lives. They believe that every child, despite their living situation, deserves a celebration for their birthday. Everyone can relate to this cause which has attributed to the rapid growth of Birthday Wishes thanks to the community involvement and volunteers of all ages. From toddlers to senior citizens, these people support the parties by providing party supplies, and most importantly, their time and effort to run the parties. For more ways to get involved please visit,

UPPAbaby is proud to sponsor Birthday Wishes and their efforts to make every child feel loved. For more ways to contribute, please visit



We are excited to once again partner with the TODAY Show Toy Drive this holiday season. Over the past three years we have donated more than $500,000 worth of UPPAbaby gear to families in need nationwide.

Tune in to the TODAY Show on December 5th to see our founders, Bob and Lauren Monahan, spreading holiday cheer and gear on the plaza. Please check your local listings for exact air times.

For many families in need, the TODAY Show Toy Drive is their ONLY source of gifts and necessities for the holidays. We are excited to share the UPPA Gives Back spirit and we hope that you will join us in spreading the holiday cheer. To support this organization and help people in your community please click here to make a toy or monetary donation. For more information and ways to help, please click here.

Below is a list of our participating UPPAbaby retailers who have generously offered to raise money in-store. Be sure to stop in and donate funds during the month of December. Every donation counts!

All About Baby
Becoming Mothers
Children’s Fair
Dimples Baby
EcoBaby Gear
Oh baby!
Posh Baby & Mommy Too
The Baby’s Room
USA Baby
Xpecting Maternity
Wee Babe