TODAY Show Toy Drive

As part of our UPPA Gives Back initiative we are proud to support the TODAY Show Toy Drive for a second year with a donation of $150,000 in CRUZ strollers and accessories to families in need. Combined with last year’s efforts, the UPPAbaby family has donated over $350,000 worth of product and monetary donations to families that need it most.

Want to give back? You can also help families in need by supporting this exceptional organization and holiday initiative by donating toys or making monetary contributions. Click here for more information on how you can help. To donate toys or monetary contributions in person or online by visiting here. During this holiday season, while celebrating with families and friends, please keep in mind that a shocking 1 in 4 American children live in poverty. Together, we can make a positive impact on these families, and help create a holiday they will surely remember.

Please email or call (212) 664-7504 for other ways to get involved.

Did you catch UPPA owner’s, Lauren and Bob, on the TODAY Show? Click here in case you missed it,

Norwell’s Adopt-a-Family


This holiday season we are so excited to participate in the Friends of Norwell’s Adopt-A-Family program!

Our office has been assigned a local family in need to support. We will donate several gifts from their wish list for the children and parents of the struggling family with the hope to make their holiday a little brighter.

There are many ways to get involved! If you too would like to support a family, please visit The Salvation Army website or search for a location nearest you. Thousands of towns that participate in programs like this so please ask your friends, family and community for Adopt-A-Family programs in your hometown.

Here at UPPA we do our best to give back on a national and LOCAL level. We’re proud to be able to give to charities close to our homes and close to our hearts.