Safe Kids Worldwide


Did you know preventable injuries are the number one killer of kids in the United States? To reinforce our dedication to child safety, UPPAbaby joins forces with Safe Kids Worldwide, a non-profit organization devoted to keeping kids safe from preventable injuries. Their efforts reach far to 600 communities nationally and an additional 27 countries to prevent unnecessary injuries. Since 1988, Safe Kids has helped to decrease the death rate by 55%.

UPPAbaby proudly partners with Safe Kids Worldwide for Safe Kids Day in LA and NY. We are celebrating Safe Kids Day to raise awareness and resources to keep kids safe from preventable childhood injuries and deaths due to car crashes, drowning, fires, falls and more. One million children die each year from preventable injuries and millions more are injured in ways that can affect them for a lifetime. However, these are preventable so there are little things parents can do so kids can grow up safe and thrive.

We’re thrilled to support this important national effort, alongside celebrity heroes Drew Barrymore, Mark Wahlberg, Pete Sampras and more, to raise awareness and funds to keep all kids safe! You can join us in the effort to make every kid a SAFE kid. For more information on Safe Kids, visit For ways to make a huge impact in a child’s life, please go to


MESA Passes New NHTSA Proposed Standards for Side Impact Protection

Car seat safety and the safety of children are a top priority at UPPAbaby. In anticipation of the implementation of the National Highway Traffic Safety Administration’s (NHTSA) newest proposed SIP testing, we have conducted preliminary tests. We are proud to say that we’re the first car seat manufacturer to aggressively test, meet and exceed these new proposed regulations and standards.  To view our press release, please click here.

UPPAbaby Wins 2014 Cribsie Awards

Dedicated to delivering juvenile gear that meets the highest standards for innovation and design, UPPAbaby proudly adds two Cribsie Awards to its running list of accolades.

The “Most Versatile Stroller System” award was presented to the VISTA. With more than 150,000 unique votes and thousands of nominations submitted, 50 recipients across five categories including Nursery, Fashion, Gear, Play, and Mealtime were appointed various awards.

The “New Arrival Award”, recognized the best new products to launch in 2013. The MESA was one of 39 superior products acknowledged. The criteria for voting were based on the following categories: innovation, style/design, marketability and utility. The prestigious panel of judges, coined the “Cribsie Academy”, is comprised of juvenile industry leaders, retail experts and influential celebrities.

To view the press release, visit here. To view a list of winners, click