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About Our Company

UPPAbaby is an innovative American company with one mission: To make high-quality baby products that fit the needs of your new life as a parent, while appealing to the sense of style you’ve always had.

To do this successfully, UPPAbaby draws on a decade of experience in the juvenile industry and on our own inspirations as parents of young children. We look for ways to make our strollers and baby products lighter, more savvy, easier-to-use, even fun. We explore ways to deliver greater comfort and safety for baby, with convenience and style for Mom and Dad. We even challenge the homogenous look of most baby products, by creating sleek designs and more sophisticated, modern fashions. UPPAbaby strives to deliver the personal attention and customer service that you expect and deserve.

By pushing the edge on so many levels, UPPAbaby delivers the higher standards of innovation and style that discriminating parents appreciate. For us, it’s a matter of pride. For parents, it’s one more source of joy.

Bob, Owner and Product Development
Bob has spent more than a few years inventing and developing products for companies such as Ford, Reebok, The First Years and Safety First. Although he suffered some bangs and bruises along the way, we believe that his experience gives each stroller a well-rounded and robust spirit.

Lauren, Owner and Sales
In addition to battling 3 test subjects/temperamental models under 7 and running our test facility (ie: home), Lauren is often referred to as MOBI (Mitigator of Bad Ideas). Day in, day out, she provides a breath of sanity to Bob’s sometimes impulsive decisions. She also uses her Reebok licensing experience to provide strategic and legal input.