UPPAbaby’s newest JADE RABBIT fashion celebrates the 2023 Lunar New Year — the Year of the Rabbit!
Dreamy celestial and rabbit embroidery is carried throughout to tell the story of JADE RABBIT. The canopy, footrest, and boot cover of the Bassinet feature a rabbit detail made up of 18 unique colors. Embroidered in a traditional technique called Suzhou, the oldest embroidery technique in the world, these bold but traditional details won’t go unnoticed.
UPPAbaby truly values our community of parents around the world, and we are committed to providing products and fashions that reflect their values. So, for the first time ever, we are launching a limited edition fashion to kick off the new year! We carefully curated this capsule collection to celebrate family, heritage, and traditions across the globe. Unique rabbit and celestial-themed embroidery are carried throughout to tell the story of the past and inspire the future. The JADE RABBIT honors parenthood and its universal language of unconditional love. We promise to be there with you every step (or hop!) of the way – no matter where you are in the world!
JADE is inspired by the tale of the Jade Rabbit, a character from Chinese folklore, who lives on the moon with the alluring goddess Chang’e. Legend states that Chang’e flew to the moon in a moment of desperation with only her loyal companion, Jade Rabbit. It is said that if you look up at the full moon, you can still see the silhouette of a rabbit working alongside her. The rabbit’s fur glows with such radiance that it appears just like precious, beautiful Jade.
Traditionally, Jade ties people back to their ancestors and helps create meaningful connections with families, traditions, and cultures. It is a popular gift during this time, as it is said to promote hope, luck, and new beginnings.
Wishing you a safe, inspiring, and happy New Year!