Dana-Farber Cancer Institute and UPPAbaby have partnered to offer a new and meaningful way to support pediatric patient care and cancer research. For the month of September, UPPAbaby will donate $25,000 from product sales to Dana-Farber as part of the new “Heart & Stroll Program,” taking place in celebration of both Pediatric Cancer Awareness Month and Baby Safety Awareness Month.
The “Heart & Stroll Program” aims to amplify Dana-Farber’s efforts in vital pediatric cancer research, clinical trials, and treatment. Together, both brands are advancing the vision of a world without pediatric cancer. The program includes online sales of products including strollers, playards, car seats and accessories.
“We launched our reimagined and refreshed brand platform centered around “Parenthood, Understood.™” in early 2022 with the core pillars centered around understanding parenthood, child development, and family wellness in the workplace, community, and beyond. When Dana-Farber Cancer Institute and the Jimmy Fund approached us earlier this year, the synergies between both brands aligned so well and we really felt that it made sense to help bring awareness to finding a cure for pediatric cancer, as well as support Baby Safety Month,” said Senior Communications Manager, Mary-Catherine Wright.
“We are excited to partner with UPPAbaby on this new initiative to better understand and treat childhood cancers, especially during this year’s Pediatric Cancer Awareness Month,” said Alexa Woodward, assistant vice president of corporate partnerships for Dana-Farber Cancer Institute and the Jimmy Fund. “Together, we strive to reduce the burden of cancer and provide hope for patients and families.”
The proceeds support Dana-Farber’s ongoing effort to prevent, treat, and defy cancer by accelerating revolutionary science, extraordinary care, exceptional expertise, today and going forward.