Committed to transparency, we’ll update this page as the situation evolves​

As parents who care deeply about the future, we believe in being open and honest. Like many of you, we’ve been closely following the tariff news and how the latest changes will have a significant impact on family-focused, homegrown brands like ours. To offer more context: while we do source our manufacturing overseas, we are a company with small-town roots, proudly headquartered just south of Boston. We design, develop, service, and operate our business locally — by parents, for parents. Every product decision we make is grounded in real-life experience and a deep commitment to quality, safety, and thoughtful design.​

Please know that we’ve made every effort behind the scenes to absorb as much of the cost as possible, but some price increases are unfortunately unavoidable. We know this isn’t easy news, especially at a time when every dollar matters. So, here’s everything you need to know, straight from us: ​

What Does This Mean for You?​

• Price Adjustments: Due to rising import tariffs, updated pricing will go into effect soon across most UPPAbaby products​
• We’re Here to Help: We know this isn’t ideal. Our Customer Experience Team, made up of real parents (not bots!) is here around the clock to help answer any questions​

What Won’t Change?​

• Our Commitment to You: Price adjustments won’t change our focus on delivering thoughtfully designed, safe, and high-quality gear that supports parents and families​

How Are We Responding?​

• Streamlined Operations: We’ve tightened internal processes to stay efficient, without compromising on the quality or safety you count on​
• Supporting Our Global Community: We’re working hand-in-hand with our distributor partners and teams around the world to ensure families everywhere continue to receive the exceptional products and service they deserve​
• Ongoing Updates: We’re actively monitoring the situation and will keep you updated here. If tariffs are reduced or lifted, we’ll reassess pricing as quickly as business operations allow​

Thank you for your continued trust in our brand. This was a tough decision, made only after exhausting every other option. What hasn’t changed — and never will — is our commitment to quality, safety, and supporting parents in the moments that matter most. We’ll continue to navigate these challenges together, with an unwavering commitment to bringing you the very best, because you and your family deserve nothing less.​
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Please Note: All pricing, availability, and details are subject to change based on evolving economic conditions, including shifts in global trade regulations and tariffs. We remain committed to transparency and will update this page as new information becomes available.