July 25, 2023

Parenthood, Understood: Welcome to the UPPAbaby Family!
by UPPAbaby
  • A family enjoying a walk by the river with their children in an UPPAbaby Vista V2 Stroller.

Our Story

Welcome to the family! UPPAbaby began when our co-founders, The Monahans, became new parents and realized that the baby gear options didn’t meet their growing family’s needs. They were confident other parents felt the same way, which led to the launch of UPPAbaby in 2006 out of necessity and opportunity.

The goal was to make a stroller for parents that made their lives easier and better. Since 2006, our product line has grown beyond strollers and now includes car seats, in-home products, and a variety of accessories that continue to meet or exceed the needs of parents.

As a brand, we draw on our own experiences as parents to design innovative, intuitive, and parent-friendly products. Our primary goal is to make stylish, durable, and hassle-free options that give parents more family time. 

Now, 17 years later, we remain more committed than ever to providing exceptional customer support and creating products that make your parenting journey easier and more enjoyable.

At UPPAbaby, we do more than just problem-solving. We work hard – and play hard – to provide the absolute best products and support for families who trust us. Parents and children deserve the best, and we want to give that to them. So, we are excited to officially launch our new blog as an additional resource to help guide you on the path of parenthood. Let’s get to know each other!

What Makes Us Different?

A child smiling while sitting safely in an UPPAbaby Vista V2 Stroller.

Our customers come first.

When you buy an UPPAbaby product, you get more than what’s in the box. You get one of our expert customer experience team members if you have a question, concern, or suggestion!

We are just a click away:

       – Email 

       – Text us using Apple IOS Message or SMS Text

       – Call 

       – Live Chat

       – Video Chat

       – Virtual Consultation

       – Or come visit us

Our exceptional Customer Experience Team is here to help you all day, every day, in every way. At UPPAbaby, we put you and your family first.

We’re obsessed (in a good way) with smart design.

We think, re-think, and then think again about which features will make life easier for you. Every UPPAbaby product is expertly built to the highest quality and safety standards. We integrate smart features and innovative designs to make our products versatile, adaptable, and easy to use. With their sleek silhouettes and fashion-forward colors, UPPAbaby products fuse form and function.

As our President Trung Phung said, “It’s not about what’s convenient for the designers or cheapest for manufacturing. It’s about making intuitive gear parents can use easily, that fits with their lifestyle, that kids enjoy being in.”

We’re parents, just like you. 

We draw on our own real-life experiences to design products that are both parent and kid-friendly in every way.

Most recently, we launched our new Bevvy stroller cooler! From sidewalks to sidelines, our first-of-its-kind insulated stroller cooler covers you from morning errands to afternoon happy hours. Specifically designed to seamlessly fit in the Vista, Cruz, and Ridge stroller baskets, the Bevvy becomes your new daily companion.

We’re all about value.

We use only the very best parts and materials—from the fabrics to the rivets—so products last and withstand the test of time. 

UPPAbaby Strollers

UPPAbaby Vista V2 Stroller - Noa – Navy | Carbon Frame | Saddle Leather.

Our lineup of strollers, including the Vista, Cruz, and Minu, has a premium, REACH-certified full-grain leather accents design. Being REACH certified means our leather tanning process is cognizant of the effects of chemicals, and our tanneries regularly pass rigorous chemical compliance testing.

UPPAbaby In-Home

UPPAbaby Remi Playard – Noa – Navy

The new in-home category offers additional solutions for families. Both you and baby can rest easy with our Remi Playard, knowing your little one is sleeping in a safe and breathable environment with GREENGUARD® Gold Certification.

UPPAbaby Car Seats

UPPAbaby Mesa Max Infant Car Seat – Noa | Navy Mélange

Our versatile family of car seats grows with yours. Check out our high-performance, feel-good family of fabrics across our entire car seat lineup. The Mesa V2, Mesa Max, Knox, and Alta all have fire retardant-free fabrics in various fashions to keep baby safe from day one.

UPPAbaby has confidence in the quality of our products, and we are proud to offer warranty programs on all juvenile gear and accessories. It’s our way of saying thank you for trusting us. Visit our registration page for more info.

We make gear that adapts as your family grows.

UPPAbaby Vista V2 Stroller - GRG configuration with Vista PiggyBack Ride-along Board

We’ve integrated smart features and innovative designs to make our strollers versatile, adaptable, and easy to use for all parents – at all stages of parenthood. Our fan-favorite Vista stroller, for example, can fit a car seat or bassinet, be a single stroller, or expand into a double—or even a triple if you add the Vista PiggyBack ride-along board for your older child. Pretty smart!

Check out the Vista Configuration Tool which will guide you through what products you need to expand your stroller when it’s time for your next baby to join the family.

The big picture is in every design detail.

A woman looking at four unique UPPAbaby swatches using the “Select Your Style” program.

UPPAbaby products are as chic as they are smart, with modern colors and sleek silhouettes. You shouldn’t have to abandon your sense of style just because you’re a parent.

We know choosing a product is a big decision, but choosing your color is the next step! If you want to touch and feel our fabrics, order swatches directly to your door with our Select Your Style program.

Hub Service Center and Showrooms

A parent and their child visiting a Hub Service Center in an UPPAbaby Vista V2 stroller - Anthony | white and grey chenille | carbon frame | chestnut leather.

Our UPPAbaby Hubs are unique, one-stop destinations offering complimentary stroller maintenance, car seat checks, and personalized service. The UPPAbaby Tech Team is on-site to walk guests through the latest products, coordinate test drives, share helpful cleaning tips, and provide gear recommendations to suit the needs of you and your family. 

Visit us and shop in one of our locations:

       – Boston

       – Brooklyn

       – Santa Monica

       – Toronto

Tune-Up Gear-Up Events

A member of the UPPAbaby Tech Team servicing an UPPAbaby Cruz stroller.

We know life gets busy — we’re here to help! Our Tune-Up Gear-Up program provides complimentary stroller and car seat care to keep you and baby safe, happy, and on your way. Our experienced Tech Team is fully equipped and ready to bring your UPPAbaby gear back to life. Instead of stressing over messes, parents can stay on schedule while our crew does the dirty work for them. 

Find an event near you.

Bumps, Babies, and Blogs!

At UPPAbaby, our vision goes beyond just strollers and car seats. We want to be experts in parenting solutions and will continue to push the limits on how smart we can make them. We are continuously striving to learn, adapt, and improve each year. We aspire to develop not only our products but also our core values in the workplace, the community, and beyond. 

We’re thrilled to officially have you as part of the UPPAbaby family! Parenthood is a beautiful journey, and we’re here to support you every step of the way. Remember, you’re not alone in this adventure, and we hope some of this content will allow us to be a part of your village. 

Together, we’ll make this next chapter of your life extraordinary!

Want a sneak peek at what’s coming? Sign up to stay in the know about new products, or check out what’s in the works!